SEO Outreach Manager

Experienced link strategist with proven experience to create and drive offpage SEO strategies to acquire backlinks that positively impact organic rankings.
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Who we are

The Workshop is a tech company that develops incredible software for the online gaming industry. Living by the motto “Fearlessly Forward,” innovation is at the centre of everything we do, whether it’s our games, new products and technologies. We understand that great ideas come from great people, and great people thrive when they’re trusted to challenge, change, improve, and perfect our products and processes. Our strength lies in the diversity of our skills, and that comes from the diversity of our people. The Workshop is committed to being a diverse and inclusive workplace where we learn from each other, trust each other, and value collaboration. We welcome candidates of all genders, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, nationality, belief (or lack thereof,) and programming language preference. As an equal opportunity employer, we offer a pleasant, supportive place to work – whoever you are. It’s a place where you can try new ideas, take risks, and move Fearlessly Forward.


What you'll do

This role calls for an experienced link strategist with proven experience to create and drive offpage SEO strategies to acquire backlinks that positively impact organic rankings. Main focus is in the casino space but also occasionally for betting related products. Role includes: 

· Lead planning and execution of backlink activity, in coordination with content, SEO and digital marketing teams on a day-to-day basis ensuring strategies and targets are met, and projects are delivered in a timely manner 

· Manage the outreach activity and corresponding budget on a monthly basis and deliver invoicing to the appropriate financial team 

· Oversee team work to make sure it is implementing the right techniques such as anchor text distribution and link velocity 

· Build a database of blogger, journalist and vendor relationships that we can work with on an on-going basis 

· Manage agencies and projects that assist us in executing our link building strategy 

· Continually discover new ways of doing outreach; being revolutionary and avant-garde in the methods 

· Deliver internal training to the SEO team on new outreach and tracking tools on a regular basis 

· The ability to be hands-on and help out your team when the team workload requires it 

· Work with the internal Content team to ensure any required content is adequate, timely and topical 

· Strong communication between internal departments and project skills are essential · Track, monitor and report on strategy, progress and targets 


What you'll bring

· SEO Experience either in-house or agency side 

· Being Link Strategist at heart with good knowledge of link building techniques, algorithmic penalties, manual penalties and understanding of several link building methods 

· Proven track record of link building/outreach for organic search 

· Ability to construct and manage employees workloads to deliver targets 

· Being advanced user of link monitoring tools and software 

· Advanced understanding of all major social networks 

· A good understanding of Google Analytics 

· Excellent communication skills 

· Excellent Excel, Word and PowerPoint skills 


What's in it for you

· Global work experience in an agile methodology 

· International, friendly and inclusive multi-cultural environment 

· Private health insurance and life insurance from day 1 

· Sabbatical programme (6 weeks paid leave) for every 4 years of service 

· Flexibility of working from home/office to stay both safe and collaborative 

· Flexible working hours, well-being programs, learning and growth opportunities 

· Team building events, Learning Labs, Hackathons/Designations 

· Opportunity to shape the tech community inside and outside of The Workshop, mentoring and sharing knowledge with others

Usually responds within three days

Or, know someone who would be a perfect fit? Let them know!


Calle Severo Ochoa, 16
29590 Málaga Directions View page

Our culture

We’re lucky enough to have a home in two of Europe’s best tech cities – London and Malaga – and are proud of our diversity. Our Inventors represent over 40 different nationalities and almost 30 languages.

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