Digital Marketing Manager (Sports)

The Digital Marketing Manager leads the marketing efforts for a portfolio of web-based brands in the sports marketing industry.
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Who we are

The Workshop is a tech company that develops intuitive software for the online gaming industry. Our motto is to move “Fearlessly Forward” together. Cooperative innovation is at the center of everything we do – from our games, new products and technologies, to how we collaborate and share inspiration with one another.

What we believe

We understand that great ideas come from great people, and great people thrive when they’re trusted to challenge, change, improve, and perfect our products and processes. Our forte lies in the diversity of our skills – and that comes from the diversity of our people.

Our commitment to you

The Workshop is committed to being a diverse and inclusive workplace, where we all learn together, trust each other, and value collaboration. We welcome candidates of all genders, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, nationality, belief (or lack thereof), and programming language preference. As an equal opportunity employer, we offer a friendly, supportive working environment for all. It’s a place where you can try new ideas, take risks, and enjoy the support to move Fearlessly Forward.

What you'll do

The Digital Marketing Manager leads the marketing efforts for a portfolio of web-based brands in the sports marketing industry. The focus is on website optimization in the areas of brand communication, content development, creative execution, SEO & conversion optimization, and media planning. This position needs to balance creative/communication skills with critical thinking, project management and analytics. This individual must be able to work well with cross-functional teams, manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity. The Digital Marketing Manager will play a key role in supporting the development of the overall marketing strategy, and is expected to drive the growth of their assigned brands through excellent marketing execution.

  • Support the Head of Digital Marketing to develop, recommend and lead the execution of marketing plans for assigned brands and manage the effective deployment of the marketing budget;
  • Planning/Development: Lead the marketing planning process and successful development and optimization of strategic and tactical plans to realize commercial objectives within regional priorities;
  • Implementation: Champion the implementation of marketing plans and collaboration on other commercial activities to realize brands' business objectives;
  • Manage the day-to-day interface with key business partners including Product and Development;
  • Coordinate with key stakeholders to ensure optimal spending of the assigned marketing budgets;
  • Analyze brand, market and competitive trends, and develop these insights into achievable plans;
  • Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth;
  • Be a savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business; Internal Stakeholder Management: Lead collaboration, communication and alignment between internal marketing stakeholders with key business partners. 

What you'll bring

  • Bachelor’s degree in appropriate field of study or equivalent work experience;
  • 5+ years of digital marketing experience, preferably in an agency setting;
  • Demonstrable experience leading and managing email, social media, display advertising campaigns, and/or SEO/SEM.
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush,  etc.)
  • Experience with affiliate marketing considered an asset;
  • Prior management and/or team leadership experience of 1+ direct reports;
  • Self-motivated and able to thrive in a results-driven environment;
  • Detail-obsessed, highly organized and driven to develop, plan and communicate complex marketing activities;
  • Resilient and able to respond under pressure;
  • Entrepreneurial;
  • Ability to multi-task and prioritize;
  • Ability to influence.

What's in it for you

  • Inspiring and fulfilling work at an innovative and values-driven company creating cutting-edge tech
  • Attractive salary and customisable benefits package
  • Flexible working hours and ways of working
  • Contemporary and accessible office environments with a range of workplace perks
  • Six weeks’ paid leave for every four years of service
  • Relocation package for you and your family including soft-landing package services to help you settle in (applicable in Spain, if you are moving from a different city/country)
  • Being part of a team with a forward-looking, international mindset and agile working practices
  • A friendly, inclusive and multicultural environment (we are made up of over 35 nationalities, speaking almost 30 languages)
  • Wellbeing programmes, learning and personal growth opportunities
  • A range of employee events throughout the year, including team building activities, Learning Labs, Hackathons and Designathons
  • Opportunities to shape the tech community within and outside of the company, through mentoring and knowledge-sharing

Additional information

  • Remote status

    Fully remote

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

Málaga

Calle Severo Ochoa, 16
29590 Málaga Directions View page

Our culture

We’re lucky enough to have a home in two of Europe’s best tech cities – London and Malaga – and are proud of our diversity. Our Inventors represent over 40 different nationalities and almost 30 languages.


Already working at The Workshop?

Let’s recruit together and find your next colleague.

email
@theworkshop.com
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